Introduction to Web Development using HTML 5
By: Kris Jamsa, Ph.D.

Chapter 16: Search Engine Optimization

This chapter examines several SEO steps developers should perform. By the time you finish this chapter, you will understand the following key concepts:

● How to monitor your site’s traffic
● What the pros and cons of keyword advertising within a search engine to drive traffic are
● How search engines use robots to index site content
● What the role of metadata keywords within a webpage is
● What the role is of the <title> and <img> tags
● How to increase your site’s credibility by increasing the number of sites linking into it
● How to select a good domain name
● How to control well-behaved search engine robots
● How to create an XML-based site map
● How to specify canonicalization
● How to redirect to a new page

Chapter PowerPoint Presentation


MetaDemo.html
SiteMap.xml